About Us

Horse racing is known as the sport of kings. and we consider ourselves the kings of quality data. We’ve got years of experience working with data, odds and statistics across the iGaming Industry.

Unfortunately, in recent years, the sport of kings become a little outdated for the new generation.

We believe in data-driven betting decisions for the sport of kings

This project was born with the aim to helping punters make informed decisions when betting on the horses. We are building a series of data-driven products to provide the best value odds for upcoming races and ante post meetings, including the biggest festivals and meetings on the calendar.

We believe in the fun side of sports and gambling, but that fun can be magnified when decisions are based on the available data. We want to bring the sport of kings into the 21st century and to bring you the best value on the horses.

The Future Of Horse Racing Betting

Mr Play

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Bet365

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Unibet

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bzeebet

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888sport

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